How it Works
We must, at all times, serve the best interest of its client and not subordinate its client’s interest to its own. In other words, we cannot place its own interests ahead of the interests of its client.
This combination of care and loyalty obligations require us to act in the ‘best interest’ of its client at all times
Our obligation to act in the best interest of its client is an overarching principle that encompasses both the duty of care and the duty of loyalty.
The following is defined as the code of standards at CFA, and we abide by it.
- Act with integrity, competence, diligence, respect and in an ethical manner with the public, clients, prospective clients, employers, employees, colleagues in the investment profession, and other participants in the global capital markets.
- Place the integrity of the investment profession and the interests of clients above their own personal interests.
- Use reasonable care and exercise independent professional judgment when conducting investment analysis, making investment recommendations, taking investment actions, and engaging in other professional activities.
- Practice and encourage others to practice in a professional and ethical manner that will reflect credit on themselves and the profession.
- Promote the integrity and viability of the global capital markets for the ultimate benefit of society.
- Maintain and improve their professional competence and strive to maintain and improve the competence of other investment professionals.
Why it Works
High ethical standards are critical to maintaining the public’s trust in financial markets and in the investment profession.
We recognize that those standards are necessary because the financial service business is inherently at risk of ill acts of bad professionals who have intentions to act first for their own interest.